About,
Khateeba Younis is a beauty entrepreneur with ten years of experience in the industry and the founder of I Heart Beauty, a salon known for specialising in brow and lash services. What began as a passion for helping clients feel confident has grown into a business built on care, quality and genuine connection.
Alongside running her salon, Khateeba also creates spaces for others in the industry to grow. She hosts networking events that bring beauty, hair, aesthetics and wellness professionals together, shares her knowledge through teaching, and is the creator of the SETco app, designed to support beauty professionals in running and building their businesses. Through her work, Khateeba is passionate about supporting both clients and fellow entrepreneurs within the beauty community.
Business Portfolio
I Heart Beauty
I Heart Beauty is the salon founded by Khateeba and the place where her journey as an entrepreneur began. Known for specialising in brows and lashes, the salon has been built around creating a calm, welcoming space where clients feel genuinely cared for. Over the years, it has grown into a trusted brand with a loyal client base and a reputation for high standards, attention to detail, and a personalised experience.
More than just a salon, I Heart Beauty represents Khateeba’s approach to business thoughtful service, strong client relationships, and a focus on long-term growth. It continues to be the foundation of everything she builds within the beauty industry.
SETco App
SETco is a Marketplace platform created by Khateeba to support beauty professionals in running and managing their businesses more effectively. Built from her own experience in the industry, the idea for the app came from recognising the everyday challenges many professionals face when trying to organise bookings, manage clients, and grow their business.
The vision for SETco is to provide a tool that simplifies these processes while helping beauty professionals build stronger, more sustainable businesses. As the platform develops, Khateeba is focused on creating something that genuinely supports the industry she has been part of for many years, while opening the door for future collaboration, partnerships, and growth.
Teaching Academy
Alongside running her salon, Khateeba shares her experience through teaching and training within the beauty industry. After years of hands-on experience building a successful salon and brand, she began offering education to help other beauty professionals strengthen their skills and build sustainable businesses of their own.
Her approach to teaching focuses not only on technical skills, but also on confidence, client experience, and the realities of running a beauty business. Through her academy, Khateeba aims to support the next generation of beauty professionals with practical knowledge and real industry insight.
Networking Events
Khateeba is also the host of beauty industry networking events designed to bring professionals together in a supportive and inspiring environment. These gatherings create space for beauty, hair, aesthetics and wellness entrepreneurs to connect, share experiences, and learn from one another.
What began as intimate gatherings has grown into a wider community of professionals who value collaboration over competition. Khateeba continues to host and develop these events with the goal of strengthening connections within the beauty industry and creating opportunities for meaningful conversations, partnerships, and growth.